Growth & Revenue
How leads become customers, and how the money is tracked.
The demand and money layer. Funnels in, attribution out.
Customer Journey Map
Named touchpoints, TP-01 onward. The gate before any go-live.
Bridge Funnel
Split page, StoryBrand left, concierge right. Email gate at the aha moment.
Outreach Playbooks
Cold outreach decision memo, the outreach pack SOP, the any-business sourcing playbook, Lead Finder.
Referral & Affiliate
The referral engine, gated on the bridge funnel and the journey map.
Pricing & Economics
Paid-tier economics, credit models, cost-per-brand floors, the Club $1,500 anchor.
Cockpit & Attribution
D1 machine truth, Attio human lens, Stripe money. One write door, nightly sync.
Cost Guardrails
Spend caps, model defaults, the tool-cost map. Run cheap by default.