Methodology Library

Seven beats that drive the persuasion arc through any piece of content: Situation, Truth, Opportunity, Results, Invitation, Expectations, honest Scarcity. Labels stay invisible to the reader, bold headers stay visible. Trademarked. Used in the DH Report, Brand Builder Club, and client engagements. Full voice detail lives in Voice Rules.

Three steps to a complete brand foundation in minutes: Brand Vibe Report, Mood Board Image, Visual Brand Guidelines. Upload all three to a ChatGPT Project and every output stays on-brand. Sold as a standalone product with its own course and affiliate program. Parent of AI Brand Dev, the automated v2.

30-day cohort product, one prompt, video, and lesson per day, taking a founder from vision to launch. Days 1-15 are the core build, days 24-30 are growth and momentum.

The meta-framework everything else slots into. 15 layers across 3 tiers: the Starter Brain (vision, customer, voice), the Distinction Brain (audit, offer, philosophy, hot takes, stories, proof), and the Uncopyable Brain (look, process, topics, back catalog, cast, boundaries).

The rules underneath every DH prompt: gather first ask second, draft with confidence flags, one question at a time, hunt for stealth signals (third-party mentions beat self-reported claims 10x over), push past the obvious answer, translate every credential into a “so what,” treat everything as a living document revisited every 90 days.

Four-screen flow applying the Mood Board Method to AI: Ingest any input, Vibe Preview, Three Concepts as an approval gate, Full Brand Output. Outputs a Brand Pack JSON, the single source of truth feeding the 5-Layer Stack.

The flagship, gold-standard prompt. Two sub-methods: the Stealth Credential Sweep (search the person in OTHER people’s content, not their own) and the So What Translation Pass (every raw credential gets rewritten into pitch-ready language). One name plus employer list in, 474+ paragraphs of bio material out.

The single biggest standalone prompt asset. Five integrated tools for getting cited by ChatGPT, Perplexity, Claude, and Gemini: Brand Launch System, ROI Estimator, Answer Hub Builder, Content Engine, Content Generator.

The parent taxonomy across DH content since 2024. Every program, course, and AI integration maps to channels and traffic, voice and positioning, or offers and funnel mechanics.

“Like discovering the cheat code you always suspected existed.” The single emotion every DH visual, headline, and product is engineered to deliver. North star feeling.

“Structure is what turns AI from a novelty into actual leverage.” The bridge line on every sales page. What separates DH from a generic AI-tools provider.

Every DH premium prompt checks context first, researches what it can find, infers from category patterns, and only asks when there’s nothing left to pull. The user never starts from a blank page. Reference implementation: Career Bio Builder.