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Kelli Connor

Boudoir-photography educator. The Hive membership, the AI-mentor "Kelli bot" pitch, and the re-engagement campaign offer.

Pitch sent, awaiting reply

Kelli Connor is a boudoir-photography educator with a ~7,000-photographer audience, sold to through The Hive membership plus courses and programs. Design Hacker has a prior working relationship with her (branding + logins already on file), and is running two live pitches: a re-engagement campaign retainer and a paid AI-mentor product for The Hive.

Brand snapshot

  • Audience: ~7,000 photographers who already trust her.
  • Core offers: The Hive (recurring membership), courses, and programs.
  • Relationship: Repeat client. Design Hacker ran her campaigns before; this is a second engagement, not a cold pitch.

Pitch 1: campaign re-engagement retainer

Offer: $2,500/month for 6 months. Done-for-you monthly campaigns (launches, emails, graphics) promoting The Hive, her courses, and her programs, plus building an AI-personalized targeting layer on top over time.

What's the same

Monthly launches, emails, and graphics promoting The Hive and her programs, picked back up from the prior engagement.

What's new

AI digs through her customer list to find who’s likely to buy what, personalizing campaigns instead of blast-everyone sends.

Pitch 2: AI mentor built into The Hive

Source: Kelli-Paid-AI-One-Pager-DRAFT-2026-07-10.md. A private AI mentor trained on Kelli’s own course material and teaching, living behind The Hive membership login, that does the work with members (drafts client emails, plans sessions, applies her posing/pricing frameworks) rather than just answering questions.

Member tier Monthly AI fuel cost
Typical member $3-$8
Heavy member $10-$20
Hard cap (recommended, on a $49/mo membership) $12

The safety mechanism: every member gets a monthly allowance sized so 95-99% never notice it. If a rare power user hits the $12 cap, the bot degrades to a lighter “standard mode” rather than shutting off, so no member ever hits a wall and Kelli never gets a surprise bill. True power users can optionally connect their own AI account and bill directly at cost.

What Design Hacker needs from Kelli to build it: her body of work (course videos/transcripts, guides, FAQs), a one-time Podia connection for member sync, and her yes on four settings (the $12 cap, degrade-not-shutoff behavior, the bring-your-own-account option, automatic Podia-synced access).

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