BBB Prep Clients
Lighter-touch Brand Builder Bot Command Center clients. Amy Elizabeth, Cori Huey, Dan Knowlson, Keylee Miracle, Lightbreak, Paulina Stankiewicz, Winston, and Alive Water.
Eight clients grouped here because the source material is prep-depth, not full-engagement depth: brand research docs and session-prep notes built ahead of a Command Center onboarding call, not ongoing retainers. Seven are Brand Builder Bot (BBB) setup sessions. Alive Water is the exception, a brand-strategy engagement, not a Command Center build. Called out below.
| Client | Business | Engagement | Payment platform | Notable number |
|---|---|---|---|---|
| Amy Elizabeth | Human Design coach, two brands (Alpha HD + Align by Design) | BBB Command Center setup | Squarespace Commerce | 1 coaching $9K-$145K |
| Cori Huey | Cosmic Moon Healing (reiki + sound healing) | BBB Command Center onboarding | Square (no Stripe) | LTV $489, BBC member since 2020 |
| Dan Knowlson | Elements for Life (cacao ecommerce) + Cacao Mastery (courses) | BBB Command Center onboarding | Stripe via Podia; Shopify TBD | LTV $299 |
| Keylee Miracle | The Neurointuitive®, subconscious specialist | BBB Command Center, live build | Squarespace | 1 intensives ~$60K by application |
| Lightbreak | TJ Larkin — newsletter SaaS + Local Media HQ + newsletter portfolio | BBB Command Center kickoff | Stripe (likely), TBD | 22+ newsletters, 145K+ subscribers |
| Paulina Stankiewicz | Executive/leadership coach | BBB Command Center | GoHighLevel signals, processor TBD | 1 coaching from 5,000€ |
| Winston Davis | Systems Architect + Lynxs Local (security lead-gen) | BBB Command Center + seeded Client Pipeline | Not yet confirmed | N/A |
| Alive Water | Spring-water delivery (Chris Sanborn) | Brand strategy only, not BBB | N/A | 3,500+ households served |
Per-client notes
Amy Elizabeth — Human Design coach, dual brand
5/1 Splenic Projector, Stefi Lane’s long-time mentor, former CEO of the retired multi-million-dollar “Align by Design” brand. Runs two distinct ecosystems that need separate brand intelligence in the setup: Alpha HD (co-created with Melanie Ann Layer, structured/magnetic HD education) and her personal brand at alignbydesignhd.com (the primary commerce site, 50+ products, 1 coaching from $9K to $145K). Priority use case: she creates constantly, so program-creation speed and email/team delegation (she’s a Projector who should lead, not manage) matter more than anything else in the build.
Cori Huey — Cosmic Moon Healing
Reiki Master + Intuitive, Brand Builder Club member since July 2020, $489 lifetime revenue with Design Hacker. Distance reiki ($111), in-person reiki (from $125), sound healing (from $175), Reiki I/II/III certification. Runs on Square, not Stripe, so revenue-sync is a known gap (manual entry or monthly CSV review, not real-time). Voice uses “+” instead of “and” throughout.
Dan Knowlson — Elements for Life + Cacao Mastery
UK-based (Wiltshire), runs two connected businesses: Elements for Life (Shopify, ceremonial cacao + chocolate-making kits, founded 2010, plastic-free packaging, Peruvian co-operative sourcing) and Cacao Mastery (Podia courses: free Foundations, ~£99 Facilitator Training, £444-£555 Cacao Mastery Program). High tech comfort, already runs Zapier automations and Notion. Recommendation on file: one Command Center, two projects, not two separate systems. Known gap: no Bento (email) MCP, so email marketing stays manual/Zapier-bridged.
Keylee Miracle — The Neurointuitive®
2x board-certified Clinical Hypnotherapist, Master NLP Practitioner, creator of The Neurointuitive Method®. Serves high-integrity, high-performing clients across all 7 continents, application-based and premium (“royals to baristas”). Public sources put 1 intensives around $60K by application, flagged explicitly as unconfirmed, to be stated by Keylee herself, not asserted. One brand, one Command Center, no dual-brand split.
Lightbreak — TJ Larkin
Runs three things at once: a 22+ newsletter local-media portfolio (145K+ subscribers, his own bio numbers, more conservative than the marketing-rounded site numbers of “20+ publications, 200K+ subscribers”), Lightbreak itself (newsletter-publishing software, “your next issue, ready in 15 minutes”), and Local Media HQ (training/community for starting a local newsletter business). Three brands, three projects, three brand libraries recommended. He builds AI software himself, so the pitch leads with structure as leverage, not an AI sell.
Paulina Stankiewicz — executive coach
MBA, PCC, CPCC, CPQC. Amsterdam-based, 15-year corporate PMO background before a burnout-driven pivot to coaching in 2020. 1 coaching starts at 5,000€ (PREVAIL/CONQUER tiers), plus a four-part online program ladder (GROW/PROSPER/CONQUER/PREVAIL) with some naming overlap flagged for her to clarify live. Runs on what looks like GoHighLevel; payment processor unconfirmed. Author of “Wake Up. Do the Work. Save Humanity.”
Winston Davis — Systems Architect + Lynxs Local
Marine Corps combat veteran, licensed Georgia PI, 15+ year self-taught digital marketer, now packaging himself as a Systems Architect. Runs Lynxs Local (exclusive-territory lead-gen for licensed security providers, mid-build). His CliftonStrengths top five are all Strategic Thinking/Executing themes (Analytical, Restorative, Deliberative, Input, Intellection) — the session brief is explicit: speak systems and proof, skip transformation language. A seeded 7-stage Client Pipeline (Intake through Reveal & Handoff) was built for his session as a paste-in kit with live prompts per stage.
Alive Water — brand strategy, not a BBB client
Different category from the other seven: this is a brand-positioning and visual-identity engagement (a “Brand Car Test” strategic brief plus a full Visual Brand Guidelines doc), not a Command Center onboarding. Chris Sanborn’s spring-water delivery service, 3,500+ households, sourced from named springs (Opal Springs, Blue Springs), 11% of profit to the Find A Spring Foundation. The strategic call: the brand is priced like a “Dream Brand” but has the soul of a “Cult Classic,” and the fix is pulling conversion-template moments (discount popups, listicles, trust-badge walls) UP to the reverence of the brand’s Origin Story page, not softening the reverence down to meet them.